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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

The Top 50 Integrated Agencies in the North 2017

It’s that time of the year again where Mustard is delighted to reveal the top integrated agencies in the North of England.For the fifth year running Mustard and Prolific North have collaborated to compile the Top 50 Integrated Agencies in the region. This year, once again, the rankings have been driven mostly by financials.We’d like to thank all the agencies who volunteered their informat...


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Latest News.

  • On The Blog
    Gareth, Director, explains why instant data doesn’t always provide you with the best results. Everyone’s a researcher these days. LinkedIn e-mailed me this week to push their tools, Twitter is littered with polls and don’t get me started (again) on...
  • True
    Research Manager, Amy Harrod feels inspired by a taboo-busting, feminine hygiene advert and gives her perspective on how we can get closer to reality in market research. This month Bodyform launched its new campaign, ‘Blood Normal’. In an effort to...
  • Strange Halloween Phobias
    To celebrate Halloween Amy, Research Manager, takes a light-hearted look at the nations' weirdest phobias
  • Not all communities are the same
    Not all online communities are the same. Mustard’s online communities are clearly different. When we say different – we really mean better. Our market research online community proposition stands apart from others – not just in terms of what we do,...
  • Top 50 PR Agencies 2017
    We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England  Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and...
  • Leisure travel trends research
    In their third of her trilogy of leisure themed blogs, Laura Lyon shares some of her observations and insights from the leisure travel sector.  Remember, please get in touch with the Mustard team by email if you would like to receive your FREE...
  • In-home leisure trends
    To coincide with the launch of our Leisure Time & Travel Snapshot Report, senior research manager - Laura Lyon - pulls out some of the more pertinent in-home leisure trends to have recently emerged. A couple of months ago I shared some trends...
  • Pickles smartphone research app
    Following on from the successful launch of our “Popcorn” innovation process, we are delighted to announce the launch of our new Smartphone app for qualitative research – Pickles. What is Pickles? Pickles is the new “Real-life, Real-time” Smartphone...
  • Mustard Really Useful market research
    Our business is founded on Making a Difference. Everything we do makes a direct and tangible difference for our clients and their customers. That premise is our beating heart. We are the Really Useful Research Company. With that in mind, we thought...
  • Irina Dimitriade, Senior Research Executive, gives her account on her recent experiences with reporting data through storytelling, giving her top tips and tricks on how to tackle this creative process.  In what is normally an...