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Insights / Case studies

Previews of recently completed projects and examples of Mustard insights in action

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England 

Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.

Storytelling Tips and Tricks - From Data to Story

Irina Dimitriade, Senior Research Executive, gives her account on her recent experiences with reporting data through storytelling, giving her top tips and tricks on how to tackle this creative process. 

Brand of the Year 2016

The official best brands of the year: 2016

Everybody loves a league table, and at Mustard we’re no different.

It’s January, and it’s time for our retrospective look back at 2016, and to officially crown our brand of the year.

Top 10 benefits of using online tools to conduct projective techniques

Anthony Shephard, associate director at Mustard, explains the top 10 benefits of using online forums and communities to get the most out of projective techniques.

For many researchers and clients alike we think of conducting projective techniques and we tend to think of these happening within focus groups or

The Top 50 Integrated Agencies in the North 2016

Mustard is now able to reveal the top integrated agencies in Northern England.

Prolific North and Mustard have collaborated for the fourth year running to produce a definitive list of the Top 50 Integrated Agencies from across the North of England. This year, once again, the rankings have been driven by financials.

Hating on survey-gating

Jack Melton Bradley, research manager at Mustard, talks about his frustrations with online surveys and recommends better ways to get respondents engaged.  

Younger people STRICTLY less trusting

Recent research conducted by Mustard has shown that younger people would be much less trusting if it came to their partners heading off for regular dance lessons with someone else.

Mustard delivered a series of online polls in support of our friend and novelist Tracy Bloom’s fifth novel – Strictly My Husband, whose latest romantic comedy was inspired by the dreaded “strictly curse” which has plagued some of the participants in the hit BBC TV show Strictly Come Dancing.

Top 10 benefits of working with an ISO 20252 approved agency

Anthony Shephard, associate director at Mustard, shares his knowledge in Quality Assurance and, as Mustard’s Quality Management Representative, explains the benefits of working with an ISO 20252:2012 approved agency.

At Mustard we thrive on delivering a seamless service to our clients and we work hard to do this. 

Healthier looking hair - just by switching brushes

Mustard has been collaborating with its client Tangle Teezer on a programme of research to better understand how switching brushes can improve perceptions of hair appearance and condition.

The research, conducted among 187 women over a 30 day period, has proven that Tangle Teezer is no ordinary hairbrush. Not only does it detangle and style, it also leaves hair feeling and looking healthier.

So much so, in fact, that the research is playing a starring role in Tangle Teezer’s “30 days to Yeah Hair” campaign.

Straight from the Pokémon Trainers' mouths

Whether you love it or hate it, since its launch less than two weeks ago, new mobile game Pokémon GO has taken over the lives and lunch breaks of many at Mustard - as well as the rest of the world.