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The Top 50 Integrated Agencies in the North 2017

It’s that time of the year again where Mustard is delighted to reveal the top integrated agencies in the North of England.

For the fifth year running Mustard and Prolific North have collaborated to compile the Top 50 Integrated Agencies in the region. This year, once again, the rankings have been driven mostly by financials.

We’d like to thank all the agencies who volunteered their information this year. All other information was captured and verified through a number of online sources – most notably Bureau van Dijk’s Fame database.

Every year we see more and more agencies asking to be considered for our countdown. Consistent with previous years, some of these new entrants have made it straight into the top 50 with both Media Works and Banana Kick appearing in the 2017 rankings at 27 and 50 respectively.

Big climbers in this year’s rankings include Ponderosa (up 30 places from 76th to 46th), Drummond Central (moving 24 places from 39th to 15th) and C21 (improving by 22 places from 61st to 39th). Other notable climbers in 2017 include Savvy, Bluestorm, Strawberry, Elmwood and driven.

McCann’s retain top spot for the fifth year in succession.

This year’s full rankings are as follows:

Position

2017

Company Name

North of England office location

Staff Count 2017

Key Clients 2017

1

McCanns Manchester / Lakestar McCann

Manchester

366

Aldi, Smyths Toys, CrossCountry Trains, Shire Phamraceuticals, Harveys, Well Pharmacy

2

Havas Lynx

Manchester

291

Astra Zeneca, Teva, Novartis, Sanofi Genzyme, Novo Nordisk

3

Intermarketing

Leeds

187

Adidas, Jet2, RSA/More Than, Sky Bet, Bupa Global

4

Jaywing

Sheffield

270

Pandora, Gala Bingo, Center Parcs, DFS and first direct

5

Home

Leeds

186

ASDA, Argos, Jaguar Land Rover, Jet2, Principal Hotel Company

6

WRG

Manchester

156

Wella, Tour de France, Chivas, adidas

7

MB  Advertising & Marketing Ltd

Sheffield

67

Desira Motor Group, Drive Motor Group, Marshall Motor Group, Pentagon Motor Group, Robins & Day Ltd (Peugeot Motor Company) 

8

Media Agency Group

Manchester

50

PortAventura, Today Tix, Go Vegan World, Scalable Captial and Isabel Marant

9

Elmwood

Leeds

132

Aerospace Bristol, Heineken Bohemia, Ann Summers, Coca Cola, Royal Mail

10

CreativeRace

Leeds

154

Greggs, dfs, IHG, Silver Cross, Ritter Sport

11

Momentum Instore

Handforth

123

Sainsbury's, TK Maxx, Boots, Maybelline, Akzo Nobel

12

Love Creative

Manchester

54

Haagen-Dazs, Haig Club, Umbro, Guinness, Conde Nast

 

13

BJL

Manchester

81

ASDA, Ronseal, Swinton, PureGym, BASF

14

Refinery

Manchester

97

AkzoNobel, Co-op, Hillarys, Magnet Trade and Manchester Arndale

15

Drummond Central

Newcastle

45

bet365, Quint (Moneyguru), Tor Coatings (Zinsser), Tyne & Wear Metro, Atom Bank

16

Gecko

Leeds

56

The Claims Guys, Peninsula, People’s Postcode Lottery, Rank, Croner

17

TBWA\Manchester

Manchester

69

mbna, Rentalcars, Thorpe Park, Remington, Bombardier

18

SteinIAS

Bollington

61

Castrol BP, ETS, Ingredion, Merck, Trelleborg

19

Fresh

Cheadle

97

Radisson, M&S, Co-op, Santander, Clarks

20

Everything Different

Newcastle

53

Carpetright, Land Securities,  Redrow Homes, Sky, L’Oreal

21

Savvy

Leeds

87

Britvic, Pernod, Kerry Foods, Adidas, Mars

22

Delineo

Manchester

49

The Coop, Azlan, United Utilities, Penguin Random House, Certas Energy

23

Uniform

Liverpool

46

Primark, Mitre, Knight Dragon, Amtico, Innocent

24

Brass

Leeds

85

First Direct, Kellogg’s, Lucozade Ribena Suntory, Leeds Beckett University, Hammonds

25

Propaganda

Leeds

40

the car people, habitat, Magna Colours, Ann Summers

26

Hangar Seven

Macclesfield, Leeds and London

126

Tesco, Brakes, Barbour, National Express, ShopDirect, B&Q

27

Media Works

Newcastle

85

Ralph Lauren, Yorkshire Water, Silver Cross, Lookers Group, Esh Group

28

Bluestorm

Hull

30

Hull UK City of Culture 2017, Green Port Hull, AAK, AB Graphic International, The Deep

29

MC2

Manchester

38

NCC Group, Deloitte, Assetz Capital, Mondelez International,  Sky Medical Technologies

30

Parker Design

Northwich

36

AstraZeneca, Thomson Reuters, United Utilities, Convatec, H&T Presspart

31

Workhouse Marketing

Preston

36

Stax Trade Centres, Crown Paints, Hempel, Wyndham, Hyundai

32

Seventy7 (Previously The Photolink)

Manchester

82

Jimmy Choo, M&S, Tom Ford, John Lewis, Tesco

33

Dinosaur

Manchester

23

Co-Op Food, The Gym Group, Co-Op Bank, Atkins, TFGM / Metrolink

34

driven

Wilmslow

25

Alpecin, Blue Diamond Growers, Go Outdoors, Perfect Home, CarFinance247

35

Heckford Advertising

Preston

45

BMW, Lancs County Council, Wain Homes, Aston Martin, Vimto

36

Live & Breathe

Leeds

53

Happy Egg Co, Morrisons, Avonmore, Wickes, Peroni

37

Clear Marketing

Manchester

25

Warburtons, very, Kellogg's, Hitachi, PZ Cussons

38

We Are Boutique

Leeds

18

Costcutter, Express Bi-folding Doors, safe.co.uk, Ryobi, Yushoi

39

C21

Altrincham

16

 

40

Strawberry

Hull

36

Hugh Rice Jewellers, Hull & East Yorkshire NHS Hospitals Trust, Beal Homes, Siemens, Tropic Skincare

41

A&P

Preston

48

Furness BS, Redrow, DAF, Ultraframe, Speedy

42

Turn Key

Leeds

38

Guinness, Johnson&Johnson, Campari, Imperial leather, Mattel

43

One

Manchester

35

United Utilities, BUPA, Hoover Candy, Joseph Holts Brewery, Moduleo

44

CBJWT

Manchester

32

BBC, John West, Magnet, On the Beach, Siemens

45

DS.EMOTION

Leeds

30

Hilton, Hill Residential, Civic, Queensberry Real Estate, Aviva

46

Ponderosa

Otley

34

Russell Hobbs, Jackpotjoy, Sony Music, George Foreman Grills, Remington

47

Oakbase

Wilmslow

30

Meyer Group Ltd., TJ Hughes, Bunzl Plc, Mattel, Avalon Funeral Plans

48

Blue Chip

Manchester

28

Rexel Rewards, McCain, Bodyform, Spar, Rustlers

49

HGA Creative

Manchester

21

Debenahmas, Amazaon Logistics, Nationwide, Brakes, Shop Direct

50

Banana Kick

Leeds

39

Nisa, Asda, Genting Casinos, Aston Manor, EI Group, Plusnet

If you would like to learn about how to be considered for the 2018 top agency rankings, please contact Hannah at Hannah.Barnsley@mustard-research.com