Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.As with our rankings of the Top 50 Integrated Agencies and Digital Agencies, inclusion in the l...


Read more

Latest News.

  • Power to the People. Power to the Facts!
    Irina Dimitriade shares her views on what has been a turbulent few weeks in Western politics, and the implications for market researchers in a “post-truth” society. It’s been an “interesting” few weeks. The most important administration in the...
  • Sack race
    The official best brands of the year: 2016 Everybody loves a league table, and at Mustard we’re no different. It’s January, and it’s time for our retrospective look back at 2016, and to officially crown our brand of the year. Many have labelled 2016...
  • Top 10 benefits of using online tools to conduct projective techniques
    Anthony Shephard, associate director at Mustard, explains the top 10 benefits of using online forums and communities to get the most out of projective techniques. For many researchers and clients alike we think of conducting projective techniques...
  • trends
    Any research agency worth their salt* should be monitoring and acting on trends.  Be that... #Freshness, #Indulgence, #FoodPorn, #Provenance, #TheExperienceEconomy ...which helps us understand how consumers share their...
  • The Top 50 Integrated Agencies in the North 2016
    Mustard is now able to reveal the top integrated agencies in Northern England. Prolific North and Mustard have collaborated for the fourth year running to produce a definitive list of the Top 50 Integrated Agencies from across the North of England....
  • Mustard best agency
    Mustard were double winners at last week’s Federation of Small Business Awards at the Hilton in Manchester. The first award was for CREATIVE & MEDIA BUSINESS OF THE YEAR, and we were on a strong shortlist that also included Avant PR, Christian...
  • Why does The Apprentice hate market research?
    Victoria Bennett, research manager, discusses the bad rep market research seems to be getting in TV lately and gives a step by step guide into getting market research right. It’s that time of the year again (don’t worry Bethan, this is not a...
  • Hating on survey-gating
    Jack Melton Bradley, research manager at Mustard, talks about his frustrations with online surveys and recommends better ways to get respondents engaged.   Those who know me will often hear me say there’s nothing I find more...
  • One size (does not) fit all
    Hannah Barnsley, research executive at Mustard, reflects on the year’s retail figures and the possible reasons behind the disappointing results seen by some of the bigger department stores. This week saw M&S release a statement stating its...
  • Popcorn innovation
    We are celebrating the official launch of our Popcorn innovation process, by producing a not-to-be-missed limited edition batch of mustard flavoured popcorn. Get in touch for a free sample! Why popcorn? Mustard has been helping clients develop new...