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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Revealed: Brand of the Year 2017

With 2017 now out of the blind-spot but still clearly visible in the rear-view mirror, it’s that time again when the driving gloves come off, and we reflect on the best brands of the past year.Looking back at the previous rankings, in a year of political upheaval, Amazon topped Mustard’s 2016 best brand listing. It was a year that was also dominated by strong performing health, fitness and wel...


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Latest News.

  • Top 50 PR agencies
    Mustard is delighted to be partnering with Prolific North on an initiative to deliver the definitive guide to the Top 50 PR companies in the North of England. The list will be the ultimate countdown of the largest, best performing, most sought...
  • An exclusive invitation from Mustard to senior decision makers within the sport, leisure and tourism sectors in the UK.  This is not a wind-up! Mustard is offering the opportunity to try its online research community for one week in May...
  • Mustard has moved into a new HQ in the centre of Manchester. Our new office is in a prime city centre location – near the junction of Princess Street and Whitworth Street. We overlook the locks on Canal Street (for anyone hoping to commute...
  • Mustard rebrand
    Ci Research has rebranded. We are now Mustard. The essence of the brand remains the same. We are still passionate about making a difference. We remain committed to teamwork, quality, innovation and service. However, our clients told us...
  • A warm welcome to our latest recruit – Bethan Turner – who has joined the team as an Executive, and will be boosting Mustard’s statistical prowess. Bethan brings with her an enviable skill-set. She enhances the team’s language capability. Born and...
  • Emergency services staff are among the most trusted professionals in Britain, according to recent research. In a poll of over 7,000 people, we found that one in three consider the emergency services to be the most trustworthy sector. Charitable...
  • Mustard Director, Richard Walker, challenges the perception that market research and customer insight is for ‘big business only’. The business climate has changed significantly over the last 10 to 15 years. Consumers now demand much more from brands...
  • Mustard has delivered the results of a market research project on behalf of personal care brand, Escentially Smooth, supporting the company’s quest to be stocked by big, high street retailers. Contrary to what you might see on BBC1’s “The Apprentice...
  • golden eggs
    As predicted, 2012 has been the year when TRUST has begun to dominate the corporate agenda. Consumer trust has, without doubt, been eroded over the years. Trust in the media has been worn by the phone-hacking scandals – the gravity of which...