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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Revealed: Brand of the Year 2017

With 2017 now out of the blind-spot but still clearly visible in the rear-view mirror, it’s that time again when the driving gloves come off, and we reflect on the best brands of the past year.Looking back at the previous rankings, in a year of political upheaval, Amazon topped Mustard’s 2016 best brand listing. It was a year that was also dominated by strong performing health, fitness and wel...


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Latest News.

  • Top 10 benefits of using online tools to conduct projective techniques
    Anthony Shephard, associate director at Mustard, explains the top 10 benefits of using online forums and communities to get the most out of projective techniques. For many researchers and clients alike we think of conducting projective techniques...
  • trends
    Any research agency worth their salt* should be monitoring and acting on trends.  Be that... #Freshness, #Indulgence, #FoodPorn, #Provenance, #TheExperienceEconomy ...which helps us understand how consumers share their...
  • The Top 50 Integrated Agencies in the North 2016
    Mustard is now able to reveal the top integrated agencies in Northern England. Prolific North and Mustard have collaborated for the fourth year running to produce a definitive list of the Top 50 Integrated Agencies from across the North of England....
  • Mustard best agency
    Mustard were double winners at last week’s Federation of Small Business Awards at the Hilton in Manchester. The first award was for CREATIVE & MEDIA BUSINESS OF THE YEAR, and we were on a strong shortlist that also included Avant PR, Christian...
  • Why does The Apprentice hate market research?
    Victoria Bennett, research manager, discusses the bad rep market research seems to be getting in TV lately and gives a step by step guide into getting market research right. It’s that time of the year again (don’t worry Bethan, this is not a...
  • Hating on survey-gating
    Jack Melton Bradley, research manager at Mustard, talks about his frustrations with online surveys and recommends better ways to get respondents engaged.   Those who know me will often hear me say there’s nothing I find more...
  • One size (does not) fit all
    Hannah Barnsley, research executive at Mustard, reflects on the year’s retail figures and the possible reasons behind the disappointing results seen by some of the bigger department stores. This week saw M&S release a statement stating its...
  • Popcorn innovation
    We are celebrating the official launch of our Popcorn innovation process, by producing a not-to-be-missed limited edition batch of mustard flavoured popcorn. Get in touch for a free sample! Why popcorn? Mustard has been helping clients develop new...
  • Disco balls
    Recent research conducted by Mustard has shown that younger people would be much less trusting if it came to their partners heading off for regular dance lessons with someone else. Mustard delivered a series of online polls in support of our friend...
  • Jaffa Cake
    Bethan Turner, research manager, talks #traingate and how an office debate helped highlight the importance of acknowledging preconceptions in research. Everyone who hasn’t been hiding under a rock these past few days has heard all about the mess...