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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

The Top 50 Integrated Agencies in the North 2017

It’s that time of the year again where Mustard is delighted to reveal the top integrated agencies in the North of England.For the fifth year running Mustard and Prolific North have collaborated to compile the Top 50 Integrated Agencies in the region. This year, once again, the rankings have been driven mostly by financials.We’d like to thank all the agencies who volunteered their informat...


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Latest News.

  • Mustard best agency
    Mustard were double winners at last week’s Federation of Small Business Awards at the Hilton in Manchester. The first award was for CREATIVE & MEDIA BUSINESS OF THE YEAR, and we were on a strong shortlist that also included Avant PR, Christian...
  • Why does The Apprentice hate market research?
    Victoria Bennett, research manager, discusses the bad rep market research seems to be getting in TV lately and gives a step by step guide into getting market research right. It’s that time of the year again (don’t worry Bethan, this is not a...
  • Hating on survey-gating
    Jack Melton Bradley, research manager at Mustard, talks about his frustrations with online surveys and recommends better ways to get respondents engaged.   Those who know me will often hear me say there’s nothing I find more...
  • One size (does not) fit all
    Hannah Barnsley, research executive at Mustard, reflects on the year’s retail figures and the possible reasons behind the disappointing results seen by some of the bigger department stores. This week saw M&S release a statement stating its...
  • Popcorn innovation
    We are celebrating the official launch of our Popcorn innovation process, by producing a not-to-be-missed limited edition batch of mustard flavoured popcorn. Get in touch for a free sample! Why popcorn? Mustard has been helping clients develop new...
  • Disco balls
    Recent research conducted by Mustard has shown that younger people would be much less trusting if it came to their partners heading off for regular dance lessons with someone else. Mustard delivered a series of online polls in support of our friend...
  • Jaffa Cake
    Bethan Turner, research manager, talks #traingate and how an office debate helped highlight the importance of acknowledging preconceptions in research. Everyone who hasn’t been hiding under a rock these past few days has heard all about the mess...
  • Anthony Shephard, associate director at Mustard, shares his knowledge in Quality Assurance and, as Mustard’s Quality Management Representative, explains the benefits of working with an ISO 20252:2012 approved agency. At Mustard we thrive on...
  • Social media coffee shops
    Bethan Turner, research manager at Mustard, shares her recent experience of being incentivised to leave positive feedback whilst lunching, and raises her concerns as to what impressions such practices leave on the research industry as a whole. I...
  • Housing Associations and Universal Credit
    Anthony Shephard, associate director at Mustard, argues why the introduction of Universal Credit means it's more important than ever for Housing Associations to monitor awareness, perceptions and behaviour in the areas of budgeting, affordability...