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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.As with our rankings of the Top 50 Integrated Agencies and Digital Agencies, inclusion in the l...


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Latest News.

  • Three Peaks
    Now that the aches are starting to subside, and while the sense of achievement burns strongly, the time is about right to reflect on the momentous achievement of conquering the National 3 Peaks last weekend. In the spirit of the 24 hour challenge,...
  • Young people focus groups
    Richard shares his advice on what you should be considering to get the best out of young people during interviews and focus groups The recent referendum and the clear difference in opinion between the younger and older generations have placed...
  • Staff brand tracking
    Companies invest a fortune in developing a brand proposition that will (hopefully) differentiate them from the competition and ultimately drive growth. Then they invest significant time and resources in embedding their new brand positioning,...
  • Newspaper
    We are delighted to announce this year’s ranking of the Top 50 PR agencies in the North of England. Now into its fourth year, the Prolific North Top 50 agency rankings has quickly become a “go to” source for a definitive breakdown of the biggest and...
  • watch
    Gareth finds himself wondering where new technologies can take the industry As the team prepares for the upcoming Three Peaks challenge, levels of commitment so far are varied. Some are adopting the ‘it’ll be alright on the day’ approach to training...
  • EU flag
    Irina analyses the Brexit and Bremain campaigns ahead of the EU Referendum vote The EU Referendum is probably the hottest of the hot topics at the moment (except, of course, for the Euro 2016 championship). Outside, posters and banners are...
  • yellow sofa
    After weeks of back and forth between the House of Lords and the House of Commons, the Housing and Planning Bill 2016 finally gained royal assent on the 12th May 2016. The effects will be broad and, yes, it will primarily be councils and council...
  • dog walking
    Shortly after I started my new job here at Mustard Research I was given the great news – my new colleagues had signed up to do the National 3 Peaks Challenge. I have to admit, at first I wasn’t very sure what it involved, although the name was...
  • Ramsbottom walk
    It seems 2016 is the year to get fit – with many of the team trying to get to the gym, getting fitbits to motivate them or simply trying to cut down on office treats. To help us on this mission we had the bright idea to do the National Three Peaks...
  • Control room
    Richard Walker, with 20+ years of moderation experience behind him, shares his advice on how to deal with both the quiet and the dominant focus group respondents. Every focus group is different. Not only in terms of subject matter and techniques,...