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Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Revealed: Brand of the Year 2017

With 2017 now out of the blind-spot but still clearly visible in the rear-view mirror, it’s that time again when the driving gloves come off, and we reflect on the best brands of the past year.Looking back at the previous rankings, in a year of political upheaval, Amazon topped Mustard’s 2016 best brand listing. It was a year that was also dominated by strong performing health, fitness and wel...


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Latest News.

  • Anthony Shephard, associate director at Mustard, shares his knowledge in Quality Assurance and, as Mustard’s Quality Management Representative, explains the benefits of working with an ISO 20252:2012 approved agency. At Mustard we thrive on...
  • Social media coffee shops
    Bethan Turner, research manager at Mustard, shares her recent experience of being incentivised to leave positive feedback whilst lunching, and raises her concerns as to what impressions such practices leave on the research industry as a whole. I...
  • Housing Associations and Universal Credit
    Anthony Shephard, associate director at Mustard, argues why the introduction of Universal Credit means it's more important than ever for Housing Associations to monitor awareness, perceptions and behaviour in the areas of budgeting, affordability...
  • Healthy looking hair
    Mustard has been collaborating with its client Tangle Teezer on a programme of research to better understand how switching brushes can improve perceptions of hair appearance and condition. The research, conducted among 187 women over a 30 day period...
  • Pokemon GO in Manchester
    Whether you love it or hate it, since its launch less than two weeks ago, new mobile game Pokémon GO has taken over the lives and lunch breaks of many at Mustard - as well as the rest of the world. The smartphone app allows gamers (or Pokémon...
  • New faces and promotions at Mustard Research
    We are delighted to announce a further bolstering of the research team having almost doubled revenues in the last financial year. The research team has grown with the appointment of three new team members – Laura Lyon, Irina Dimitriade and Hannah...
  • Pokemon GO problems
    It is a truth universally acknowledged, that a single man in possession of a good phone must be in want of a Pokémon. Actually, in my experience it would be fairer to say that any man, woman or child in possession of a soul wants in on the action...
  • Supermarket fixture
    Happy #NotMustard Week! In case you forgot to put the date in the diary, this week is officially #NotMustard week. We are NOT suggesting you swap condiments – or for that matter seek out alternative market research suppliers. #NotMustard Week is a...
  • Three Peaks
    Now that the aches are starting to subside, and while the sense of achievement burns strongly, the time is about right to reflect on the momentous achievement of conquering the National 3 Peaks last weekend. In the spirit of the 24 hour challenge,...
  • Young people focus groups
    Richard shares his advice on what you should be considering to get the best out of young people during interviews and focus groups The recent referendum and the clear difference in opinion between the younger and older generations have placed...