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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

The Top 50 Integrated Agencies in the North 2017

It’s that time of the year again where Mustard is delighted to reveal the top integrated agencies in the North of England.For the fifth year running Mustard and Prolific North have collaborated to compile the Top 50 Integrated Agencies in the region. This year, once again, the rankings have been driven mostly by financials.We’d like to thank all the agencies who volunteered their informat...


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Latest News.

  • Healthy looking hair
    Mustard has been collaborating with its client Tangle Teezer on a programme of research to better understand how switching brushes can improve perceptions of hair appearance and condition. The research, conducted among 187 women over a 30 day period...
  • Pokemon GO in Manchester
    Whether you love it or hate it, since its launch less than two weeks ago, new mobile game Pokémon GO has taken over the lives and lunch breaks of many at Mustard - as well as the rest of the world. The smartphone app allows gamers (or Pokémon...
  • New faces and promotions at Mustard Research
    We are delighted to announce a further bolstering of the research team having almost doubled revenues in the last financial year. The research team has grown with the appointment of three new team members – Laura Lyon, Irina Dimitriade and Hannah...
  • Pokemon GO problems
    It is a truth universally acknowledged, that a single man in possession of a good phone must be in want of a Pokémon. Actually, in my experience it would be fairer to say that any man, woman or child in possession of a soul wants in on the action...
  • Supermarket fixture
    Happy #NotMustard Week! In case you forgot to put the date in the diary, this week is officially #NotMustard week. We are NOT suggesting you swap condiments – or for that matter seek out alternative market research suppliers. #NotMustard Week is a...
  • Three Peaks
    Now that the aches are starting to subside, and while the sense of achievement burns strongly, the time is about right to reflect on the momentous achievement of conquering the National 3 Peaks last weekend. In the spirit of the 24 hour challenge,...
  • Young people focus groups
    Richard shares his advice on what you should be considering to get the best out of young people during interviews and focus groups The recent referendum and the clear difference in opinion between the younger and older generations have placed...
  • Staff brand tracking
    Companies invest a fortune in developing a brand proposition that will (hopefully) differentiate them from the competition and ultimately drive growth. Then they invest significant time and resources in embedding their new brand positioning,...
  • Newspaper
    We are delighted to announce this year’s ranking of the Top 50 PR agencies in the North of England. Now into its fourth year, the Prolific North Top 50 agency rankings has quickly become a “go to” source for a definitive breakdown of the biggest and...
  • watch
    Gareth finds himself wondering where new technologies can take the industry As the team prepares for the upcoming Three Peaks challenge, levels of commitment so far are varied. Some are adopting the ‘it’ll be alright on the day’ approach to training...