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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

The Top 50 Integrated Agencies in the North 2017

It’s that time of the year again where Mustard is delighted to reveal the top integrated agencies in the North of England.For the fifth year running Mustard and Prolific North have collaborated to compile the Top 50 Integrated Agencies in the region. This year, once again, the rankings have been driven mostly by financials.We’d like to thank all the agencies who volunteered their informat...


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Latest News.

  • EU flag
    Irina analyses the Brexit and Bremain campaigns ahead of the EU Referendum vote The EU Referendum is probably the hottest of the hot topics at the moment (except, of course, for the Euro 2016 championship). Outside, posters and banners are...
  • yellow sofa
    After weeks of back and forth between the House of Lords and the House of Commons, the Housing and Planning Bill 2016 finally gained royal assent on the 12th May 2016. The effects will be broad and, yes, it will primarily be councils and council...
  • dog walking
    Shortly after I started my new job here at Mustard Research I was given the great news – my new colleagues had signed up to do the National 3 Peaks Challenge. I have to admit, at first I wasn’t very sure what it involved, although the name was...
  • Ramsbottom walk
    It seems 2016 is the year to get fit – with many of the team trying to get to the gym, getting fitbits to motivate them or simply trying to cut down on office treats. To help us on this mission we had the bright idea to do the National Three Peaks...
  • Control room
    Richard Walker, with 20+ years of moderation experience behind him, shares his advice on how to deal with both the quiet and the dominant focus group respondents. Every focus group is different. Not only in terms of subject matter and techniques,...
  • boaty mcboatface
    In March of this year, the Natural Environment Research Council launched the #nameourship campaign in order to name their new research vessel. The methodology was simple; submit your suggestion and it, along with every other suggestion would be put...
  • prolific north
    Amy Harrod looks back on the team's social events in April!    Prolific North Awards 2016 Ah, the annual Prolific North Awards, the creative industry’s event of the year, was upon us again and this year we were particularly giddy to be...
  • baby feet
    Richard Walker, director at Mustard, shares his advice on how to go about naming segments derived from market research. Over a 20 year career, Richard has managed and overseen several segmentation research programmes – nationally and internationally...
  • 50
    You may have read in Prolific North this week about the launch of the Top 50 PR agency rankings for 2016. Equally, you may not have done, so if you are hearing this news for the first time and want to know more then read on… This will be the 4th...
  • pie
    Advice for successful segmentation  Many companies and organisations will use segmentation models – based on either their customer base or the market as a whole. Segmentation is about understanding the diverse attitudes, behaviours and needs of...