Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Revealed: Brand of the Year 2017

With 2017 now out of the blind-spot but still clearly visible in the rear-view mirror, it’s that time again when the driving gloves come off, and we reflect on the best brands of the past year.Looking back at the previous rankings, in a year of political upheaval, Amazon topped Mustard’s 2016 best brand listing. It was a year that was also dominated by strong performing health, fitness and wel...


Read more

Latest News.

  • Staff brand tracking
    Companies invest a fortune in developing a brand proposition that will (hopefully) differentiate them from the competition and ultimately drive growth. Then they invest significant time and resources in embedding their new brand positioning,...
  • Newspaper
    We are delighted to announce this year’s ranking of the Top 50 PR agencies in the North of England. Now into its fourth year, the Prolific North Top 50 agency rankings has quickly become a “go to” source for a definitive breakdown of the biggest and...
  • watch
    Gareth finds himself wondering where new technologies can take the industry As the team prepares for the upcoming Three Peaks challenge, levels of commitment so far are varied. Some are adopting the ‘it’ll be alright on the day’ approach to training...
  • EU flag
    Irina analyses the Brexit and Bremain campaigns ahead of the EU Referendum vote The EU Referendum is probably the hottest of the hot topics at the moment (except, of course, for the Euro 2016 championship). Outside, posters and banners are...
  • yellow sofa
    After weeks of back and forth between the House of Lords and the House of Commons, the Housing and Planning Bill 2016 finally gained royal assent on the 12th May 2016. The effects will be broad and, yes, it will primarily be councils and council...
  • dog walking
    Shortly after I started my new job here at Mustard Research I was given the great news – my new colleagues had signed up to do the National 3 Peaks Challenge. I have to admit, at first I wasn’t very sure what it involved, although the name was...
  • Ramsbottom walk
    It seems 2016 is the year to get fit – with many of the team trying to get to the gym, getting fitbits to motivate them or simply trying to cut down on office treats. To help us on this mission we had the bright idea to do the National Three Peaks...
  • Control room
    Richard Walker, with 20+ years of moderation experience behind him, shares his advice on how to deal with both the quiet and the dominant focus group respondents. Every focus group is different. Not only in terms of subject matter and techniques,...
  • boaty mcboatface
    In March of this year, the Natural Environment Research Council launched the #nameourship campaign in order to name their new research vessel. The methodology was simple; submit your suggestion and it, along with every other suggestion would be put...
  • prolific north
    Amy Harrod looks back on the team's social events in April!    Prolific North Awards 2016 Ah, the annual Prolific North Awards, the creative industry’s event of the year, was upon us again and this year we were particularly giddy to be...