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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Revealed: Brand of the Year 2017

With 2017 now out of the blind-spot but still clearly visible in the rear-view mirror, it’s that time again when the driving gloves come off, and we reflect on the best brands of the past year.Looking back at the previous rankings, in a year of political upheaval, Amazon topped Mustard’s 2016 best brand listing. It was a year that was also dominated by strong performing health, fitness and wel...


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Latest News.

  • baby feet
    Richard Walker, director at Mustard, shares his advice on how to go about naming segments derived from market research. Over a 20 year career, Richard has managed and overseen several segmentation research programmes – nationally and internationally...
  • 50
    You may have read in Prolific North this week about the launch of the Top 50 PR agency rankings for 2016. Equally, you may not have done, so if you are hearing this news for the first time and want to know more then read on… This will be the 4th...
  • pie
    Advice for successful segmentation  Many companies and organisations will use segmentation models – based on either their customer base or the market as a whole. Segmentation is about understanding the diverse attitudes, behaviours and needs of...
  • Market research segmentation
    Treat different groups of people differently. Stereotype. Find your competitors' weaknesses and go for the kill. We are not suggesting you live your life by these rules. But please do consider them when planning your next customer or market...
  • boat tether
    Mustard is recruiting the best talent in the North of England. We are looking for a quantitative associate director and a senior research executive to join our growing research agency. We are looking for people that can make the difference....
  • market research presentation tips
    Top tips and advice for market research debriefs and presentations Richard Walker, Director at Mustard, has over 20 years’ experience of debriefing market research projects and programmes. As a former MD of a film productions business, he is also...
  • MIF
    Amy Harrod reflects on what the team got up to in March. Great Irish Office Bake Come Dancing!   In honour of Saint Pat, we raided our wardrobes for a hint of green, cracked open the baileys and enjoyed not one but two beautiful baked goods....
  • Tips and advice fo all budding market researchers
    Looking for a career in market research? Here are Jen Monaghan’s 5 insights to help you in your first role in a market research agency I am still a relative newcomer to the world of market research, having joined the Mustard team just six months ago...
  • cheers
    Anthony reflects on customer satisfaction from the other side of the survey... To escape the doom, gloom and rain of Manchester I have recently been on a getaway to Hurghada in Egypt. I was two days into a week holiday, when upon returning to the...
  • qualitative market research projective techniques
    Projective techniques are a key tool in qualitative market research for accessing sub-conscious needs, motivations, attitudes and perceptions. Here we have a countdown of some of our favourites. Projective techniques are useful on a number of levels...