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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.As with our rankings of the Top 50 Integrated Agencies and Digital Agencies, inclusion in the l...


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Latest News.

  • cheers
    Anthony reflects on customer satisfaction from the other side of the survey... To escape the doom, gloom and rain of Manchester I have recently been on a getaway to Hurghada in Egypt. I was two days into a week holiday, when upon returning to the...
  • qualitative market research projective techniques
    Projective techniques are a key tool in qualitative market research for accessing sub-conscious needs, motivations, attitudes and perceptions. Here we have a countdown of some of our favourites. Projective techniques are useful on a number of levels...
  • radio bingo
    Amy Harrod looks back at February antics... Good riddance Dry January, February is where the parties are at (and the pancakes)! 1.       Pancakes and Pilsner at Alberts Schloss We spent Shrove Tuesday lunch time in...
  • escalator
    From Jacuzzi to Jet Ski, there’s a whole host of words in the English language that started out life as brand names. How many do you know on our list? Super Glue Whilst Super Glue originally referred to a specific brand of adhesive, most people now...
  • Brand measurement
    In our latest guest blog, Gary Moss, Chairman and co-founder of Brand Vista (our friends and collaborators), gets angry about brand measurement and explains how and why the Brand Alignment Monitor (BAM) came into being. This was originally posted to...
  • Ad, brand and customer experience tracking research
    We believe the world deserves better ad, brand and customer experience tracking research. It needs protecting from the Jokers and the Riddlers pedalling spurious measures that don't seem to move from wave to wave. It needs a solution for how brands...
  • Top 50 Digital Agencies 2016
    This morning, we are delighted to publish our first Top 50 agency ranking of 2016 – the Top 50 Digital Agencies in the North – in conjunction with Prolific North. Mustard’s research to deliver the official rankings of the top agencies has developed...
  • mobile phone
    Jen, the newest member of the Mustard team, argues that Ad-Blockers will become a big thing in 2016. A really big thing.  If you haven’t yet heard of the term “ad-blocker” then it’s time to crawl out from underneath that rock because you’re...
  • International market research
    Mustard has over 25 years’ experience of conducting multi-country research studies across a variety of sectors. Our first ever client was ICI, for whom having international capability was essential, and since we have developed a strong reputation...
  • Manchester
    Proud Mancunian and Salfordian, Anthony Shephard, has been exploring the recent research highlighting Manchester as one of the happiest places to work in the country. To coincide with our rebrand to Mustard in 2012, we also decided it was time...