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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.As with our rankings of the Top 50 Integrated Agencies and Digital Agencies, inclusion in the l...


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Latest News.

  • Best Brands 2015
    2016 continues full steam ahead, but this week we are taking a retrospective glance back to 2015. The Mustard team has been musing over which brands are deserving of a place in our top 10 countdown. From a shortlist of 40+ contenders, we now have...
  • BAM
    This week we have a guest blog from Gary Moss, Chairman and co-founder of one of Mustard’s strategic partners – Brand Vista. Originally posted to the Brand Vista website in August 2014 – the lessons herein resonate with us every time we read the...
  • Mustard is delighted to be supporting the inaugural ProlificNorthLive expo at Emirates Old Trafford in Manchester (home of Lancashire County Cricket Club) on Tuesday 2 February 2016. You can register in advance here for free, or turn up on the day (...
  • Richard Walker argues that the differences between qualitative and quantitative research (and the skills required to execute them) are perhaps not as different as some people think. Early-ish in my research career I was fortunate to be part of a...
  • commitment bias
    I recently read about “commitment bias”: the desire and tendency to be consistent with what we have already done or said before.   This one hit a particular nerve with me as I can recall many a “heated discussion” (let’s not say argument) with...
  • online community
    Two of our research team, Amy Harrod and Anthony Shephard, take a look back over some of Mustard's online community moments so far.  
  • Christmas adverts
    Mustard researcher Jen weighs up this year's Christmas ads...  The fairy lights are up, Slade and Wizzard are back on the radio, and sales of mulled wine are soaring. But December is also the season of the Christmas advert, which has become as...
  • christmas
    Mustard researcher Liz explains why we won't be panicking about Secret Santa in the office this year... Secret Santa: a time old tradition for offices around the country. Well this year at Mustard we went against the grain! Secret Santa is so OLD...
  • christmas
    Mustard Researchers Liz and Jen get us feeling all Christmassy…     Brightly coloured baubles, advent calendars, and children’s nativity plays – it can only mean one thing: Christmas is around the corner! For adults and children alike...
  • Mustard is delighted to reveal the Top 50 Agency countdown for 2015. This is the third time that we have assisted Prolific North with the complilation of the Top Intergrated Agencies in the North, with the rankings determined by business performance...