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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Revealed: Brand of the Year 2017

With 2017 now out of the blind-spot but still clearly visible in the rear-view mirror, it’s that time again when the driving gloves come off, and we reflect on the best brands of the past year.Looking back at the previous rankings, in a year of political upheaval, Amazon topped Mustard’s 2016 best brand listing. It was a year that was also dominated by strong performing health, fitness and wel...


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Latest News.

  • Mustard is delighted to be supporting the inaugural ProlificNorthLive expo at Emirates Old Trafford in Manchester (home of Lancashire County Cricket Club) on Tuesday 2 February 2016. You can register in advance here for free, or turn up on the day (...
  • Richard Walker argues that the differences between qualitative and quantitative research (and the skills required to execute them) are perhaps not as different as some people think. Early-ish in my research career I was fortunate to be part of a...
  • commitment bias
    I recently read about “commitment bias”: the desire and tendency to be consistent with what we have already done or said before.   This one hit a particular nerve with me as I can recall many a “heated discussion” (let’s not say argument) with...
  • online community
    Two of our research team, Amy Harrod and Anthony Shephard, take a look back over some of Mustard's online community moments so far.  
  • Christmas adverts
    Mustard researcher Jen weighs up this year's Christmas ads...  The fairy lights are up, Slade and Wizzard are back on the radio, and sales of mulled wine are soaring. But December is also the season of the Christmas advert, which has become as...
  • christmas
    Mustard researcher Liz explains why we won't be panicking about Secret Santa in the office this year... Secret Santa: a time old tradition for offices around the country. Well this year at Mustard we went against the grain! Secret Santa is so OLD...
  • christmas
    Mustard Researchers Liz and Jen get us feeling all Christmassy…     Brightly coloured baubles, advent calendars, and children’s nativity plays – it can only mean one thing: Christmas is around the corner! For adults and children alike...
  • Mustard is delighted to reveal the Top 50 Agency countdown for 2015. This is the third time that we have assisted Prolific North with the complilation of the Top Intergrated Agencies in the North, with the rankings determined by business performance...
  • Millennials
    Mustard researcher Jen Monaghan gives us a peek into what makes #millennials tick...    Ever heard of Generation Y? If not, you’re probably older than 35 and more likely to identify with the term “Generation X,” which describes those born...
  • Bonfire Night
    Amy Harrod, one of our Research Executives, investigates what the public think of Bonfire Night for this infographic.