Blog

Blog

Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.As with our rankings of the Top 50 Integrated Agencies and Digital Agencies, inclusion in the l...


Read more

Latest News.

  • Millennials
    Mustard researcher Jen Monaghan gives us a peek into what makes #millennials tick...    Ever heard of Generation Y? If not, you’re probably older than 35 and more likely to identify with the term “Generation X,” which describes those born...
  • Bonfire Night
    Amy Harrod, one of our Research Executives, investigates what the public think of Bonfire Night for this infographic. 
  • rebrand
    Colin, our MD, emphasises the importance of research when rebranding.   I recently read an article about why and how a number of CEOs had chosen to go through a full re-brand and change the name of their business. This immediately resonated...
  • Back to the Future
    Richard Walker, director at Mustard, gets excited as Back to the Future Day becomes a reality. There is already plenty of brilliant content about which predictions of the future the screenwriters got right – and which did not quite come to fruition...
  • Co-production
    Bethan Turner, research manager at Mustard, talks client-agency collaboration. One of my favourite parts of my job is getting out there and speaking face-to-face with Mustard’s prospective and new clients. Explaining how our research can help them...
  • Richard Walker, director at Mustard, reasons why understanding customer experiences should not be a mystery. Start typing the word “mystery” into Google, and a range of potential search options emerge. Mystery “Road” features prominently, and is (I...
  • The kings and queens of cake
    The Great British Bake Off is back for a sixth series, BBC1 8pm on Wednesday evening in case it isn’t already in your calendar or Sky planner. Episode one is cake week. Have you ever wondered who the UK population most associates with cake? Well the...
  • Mustard Research New Hires and Promotions
    We are delighted to anounce news of four new appointments and two promotions in our Manchester office. Cheryl Anderson has joined as an associate director. Cheryl has operated as an independent qualitative freelancer since 2009, working with...
  • persuasive science
    Enough to grab your attention? 95% of people don’t wash their hands correctly after using the toilet. Well it certainly grabbed mine – some of the Mustard team were enjoying a drink or two at the recent Manchester International Festival in Albert’...
  • Ice cream
    Following the success of our very own Mustard ice-cream van, Tom Webb has a go at his first infographic. Perhaps it'll bring the sun back to Manchester?