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Welcome to the Mustard Blog - the home of our latest news and thought-pieces. Please join the debate, and use the search functions to find stories of interest.

Latest Post.

Top 50 PR Agencies 2017

We are delighted to announce 2017's ranking of the Top 50 PR Agencies in the North of England Now into its fourth year, the Prolific North Top 50 PR rankings has quickly become the “go to” source for a definitive breakdown of the biggest and fastest growing agencies in the region.As with our rankings of the Top 50 Integrated Agencies and Digital Agencies, inclusion in the l...


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Latest News.

  • Market Research briefs
    With the economy improving and businesses continuing to feel optimistic about the future, increasingly we are seeing new clients approaching us who are considering conducting market research for the first time – whether to better understand their...
  • Top 50 PR Agencies in the North
    We are pleased to officially announce the official listings of the Top 50 PR companies in the North for 2015. This is the third year that Mustard has delivered this initiative – in association with Prolific North – and we are delighted by the...
  • Probably the best market research in the world?...  Probably not… Whilst some people are currently using social media to extol the virtues of Carlsberg's creative outdoor campaigns, Mustard's Gareth Hodgson takes the time to scrutinise the...
  • Hiding under the bed
    There’s something hidden under my bed and for years I’ve tried to pretend it doesn’t exist. It was always there with me, always there for me, it used to be a part of me but now I’m ashamed of it. Well last week I decided to do something I hadn’t...
  • The starters’ gun has been fired, and we are delighted to say the process for finding the Top 50 PR companies in the North of England is underway. As announced on Prolific North earlier today, Mustard is going to be sourcing and analysing the key...
  • Grocery retail needs customer insight like never before
    Gareth Hodgson, Director at Mustard, provides a précis of the “where now and what next?” for grocery retail, and explains why it is essential that the voice of the customer forms a central part of strategy for the “big four”. The last few months...
  • Musings of a weather geek
    Anthony Shephard, Head of Online Communities and Research Manager at Mustard, discusses the virtues of being a weather geek and draws comparisons with quantitative tracking and continuous market research. I am a weather geek, there I have said it!...
  • Prolific North Awards
    There’s a buzz in the office this week.  We've booked a table at the Prolific North awards and are looking forward to hear who manages to take home the shiny trophies for each category. A few of the girls in the office have been talking about...
  • Gogglebox
    Unless you have been hiding under a rock for the past two years you will have heard about Gogglebox.  Hitting our screens in March 2013, it has been described as an observational documentary. When the first series aired I remember having...
  • Do your homework
    We’ve all done it – heard a really absurd advert on the radio or TV, and have to turn the volume up the next time it’s on so that you can persuade yourself that the lady on the radio did NOT just say that. Everyone makes stupid mistakes. But when...