Sectors

Building and construction research

Mustard is a specialist in conducting building and construction research – typically on behalf of building product manufacturers and retailers / wholesalers, covering a wide range of products and services from bricks and concrete through to kitchen furniture and safety equipment.

We know how to reach and engage with people from various trades. We have conducted market research with builders and construction companies (from multi-national contractors through to one-man-bands). We have also spoken with Carpenters / Joiners, Electricians, Decorators, Heating specialists, Architects, Plumbers, Tilers, Roofers, Dry-liners and Plasterers.

We have also seeked opinion from architects and other specifiers, building merchants and the end-customer (businesses and consumers).

Our recent clients include the likes of Stanley Bostich, Jewson, Brett Concrete, Costain, EH Smith, Durox, Franke, British Gypsum and Knauf Insulation.

Where we have made a difference:

Building products market research

  • Pricing research: including use of the Van Westendorp pricing technique to establish optimum price-points for key lines
  • Brand perceptions of a wholesale and retail supplier to the sector
  • Customer satisfaction surveys and NPS tracking
  • Purchase behaviour / decision-making (e.g. to understand behaviour when purchasing tile adhesive and grout, and explore perceptions of the main products / brands)
  • Service quality benchmarking – several studies for building products companies to assess the quality of the products and services they provide relative to the competition. The results have enabled clients to identify key areas for improvement that will most significantly increase satisfaction, value and loyalty