Sectors

Education research

Mustard has an enviable track record in the education, skills and learning sectors.

We have conducted market research and consultation programmes with accreditation / awarding bodies, further and higher education institutions, student unions, sector skills councils and other departments / agencies stemming from national and local government.

We have consulted with students, prospect students, employers, teachers and lecturers.

Where we have made a difference: 

  • Service improvement consultations – annual student consultation on behalf of a provider of student accommodation and support services
  • Segmentation – qualitative research to help bring a prospect learner segmentation model to life for a leading UK University (including film-based summaries)
  • Ad testing and development – testing TV and OOH advertising research to gauge feedback on creative (among prospect students and businesses)
  • International student research – depth interviews across Spain, France and Germany to understand motivations, experiences and behaviours
  • Student induction surveys – syndicated benchmarking research, targeting first year students to determine and understand the factors which place students “at risk” of dropping out of University
  • Student satisfaction research – gathering and benchmarking learner satisfaction data on behalf of the LSC
  • Programme evaluation – and developing evidence to support future service delivery
  • Assessment of Apprenticeship demand and framework requirements on behalf of a leading qualifications awarding body
  • Skills demand assessments – research with London Higher to carry out research and analysis amongst their member institutions to understand the supply of, and demand for, higher level skills in London