Sectors

Marketing / PR / Communications research

Mustard is the preferred research partner of several integrated marketing and communications agencies (in the UK, Europe, India and USA), operating across disciplines such as brand alignment, PR, design, advertising and digital / social marketing.

In some instances we act purely as a trusted fieldwork partner. More commonly, we collaborate with agencies who have shared philosophies and passion for quality insight and service excellence, helping them deliver a 360⁰ solution to their precious clients.

We recognise the value of transparency in partnership relationships, and believe we are both fleet-of-foot and easy to work with, both essential when working in a high-paced high-pressure environments. 

Where we have made a difference:

  • We have delivered insight that has helped to win pitches and retain key clients
  • We have collaborated on projects to inform campaign development (pre creative design)
  • Numerous creative / campaign / ad testing and development studies
  •  “Pre” and “post” research to measure and benchmark campaign effectiveness
  • Research to provide key information and statistics for press releases
  • Hundreds of groups and consumer / b2b depth telephone interviews with senior decision makers and influencers, from Chile to China

market research for PR