fiction

Leisure Intentions 2024: The Report

Understanding the Leisure Intentions of UK Households. A summary report into people’s behaviours, attitudes and future plans – and the implications for attractions and the wider leisure sector. Time and money are precious commodities. The UK leisure sector must embrace up-to-date consumer and market insight to remain at the forefront of what are exceptionally crowded consideration sets.

Lurkers, experts and the types of research community participants

In his latest blog, Anthony Shephard-Williams (director) explores the different types of online community research participants he has encountered. Over the last decade Mustard has conducted hundreds of online research community projects, giving us access to (and a better understanding of) the lives of many thousands of research participants.