fiction

Market Research & AI: Top 5 Tips

Anthony Shephard-Williams shares his thoughts on how best to deal with change as a result of the emergence of AI tools in the market research industry

Unwrapping the Magic: Spotify & Shareable Data

Joe Stanley, Research Manager at Mustard on how Spotify wrapped may have influenced the way we present data. It’s the most wonderful time of the year. No, not Christmas… Spotify Wrapped season! Not, “what did you get for Christmas this year?” but, “who were your top artists this year?”. More “what were your top 5 songs?” than “what are your top 5 Christmas dinner foods?”. That time of year where we get to see (and judge!) what everyone’s been listening to most. I love it. And I love that it is something that others enjoy sharing across their channels to give all their friends, family and followers a little window into their life.

Can Black Friday Ever Be Green?

Rebecca Harris, Research Director at Mustard on the harmful effects of Black Friday on the planet, and how retailers are turning towards for sustainable measures.