Aviva UK Life

“The insight pointed towards a gap in consumer knowledge and understanding at the point of retirement and differing needs depending on consumer attitudes and financial situations. As a result, the segments were used to guide content on the website, process changes, marketing collateral and new product developments, and helped maintain Aviva’s market leading position.”

Studio Retail Ltd

“We have partnered with Mustard for a number of years now and they have truly become an integral part of the Studio team. They have made such a difference in bringing our customer to life throughout the business in a number of creative ways. The insight and project support they provide feeds directly into our […]

Mod Pizza

“Mustard designed a survey for us that has allowed the business to get to the heart of consumer decision making, in particular triggers and barriers to visiting along with customers’ views on our operating model.”


“Compared with others I have seen, I have been very impressed with the functionality of the Mustard research community, definitely one of the most user friendly and navigable sites I have come across. The online discussions are well moderated and the insights clear and to-the-point.” 

Trading Standards North West

“Working with Mustard has really helped TSNW understand where, when, how and why young people access age restricted products… We can see it’s made a difference – when we first started 15 years ago 29% of young people in the North West were regular binge drinkers compared to just 8% this year… Knowing where, when, […]

Liverpool City Region Combined Authority (LCRCA)

“We really enjoyed working with the team. The insight not only helped to shape our Local Transport Plan further (in that we lifted and shifted the recast goals into our revised plan), but it also brought out useful insight around terminology use which we shared in a lunch and learn session with colleagues in the […]

Lamb Weston

“Your consultative approach in the previous study was well appreciated, together with the incorporation of supplementary market data made it a pleasure to deal with you.”

The Workshop

“We commissioned Mustard to execute some fairly extensive qualitative research across three countries and two customer segments. The goal was to establish deeper knowledge of customer needs and attitudes in order to support business goals in new and existing markets. It was evident from the first conversation that we were dealing with seasoned research professionals […]


“At Belkin, we wanted to see if and how purchasing habits of consumer electronics have changed during the pandemic in the UK. Mustard helped gather very interesting insights on a prominent shift towards online marketplaces and reliance on reviews prior to purchasing. They also work in a highly efficient and collaborative way. The people at […]

Roberts Bakery

“Mustard has helped our business develop a clear view of the size and scope of opportunity within our existing branded ranges, providing insight and evidence that has helped inform our growth strategy. Their research included a mix of methods allowing us to better understand customer behaviour. The agency are easy to work with, and retain […]