“The team at Mustard understood the challenge well, designing and delivering a research project that was appropriate for our audience and was delivered on time, even with the COVID-19 crisis starting to take effect. We found Mustard very professional, flexible and comprehensive in their reporting of the final outputs. The insight gained from this project […]


“The Mustard team very quickly grasped our requirements and set about delivering a programme of qualitative research to test a series of brand propositions for an upcoming BTL campaign. This was an urgent commission and so it was very reassuring to be working with an agency that clearly had both an in-depth understanding of our […]


“We have used Mustard to carry out our brand tracker in 2019 and in 2021… The research highlighted where we need to improve, what architects are looking for, and how to make the changes more quickly. As such, the findings have really helped us to shape our specification strategy and it has also helped with […]


“The learnings from a strategic piece of customer research conducted by Mustard have been pivotal in the creation of our new brand identity. The insights generated have provided us with a genuine springboard from which to take what we do here and how we do it, to an entirely new level. Crucially, it facilitated the […]


“The study that Mustard conducted for us provided real tangible value. The insight enabled us to crystallise our thinking into how our proposition needs to be shaped. It also opened up positive conversations with our business partners, which was very useful and valuable.”

Arthritis UK

“I’m very pleased with the work that Mustard carried out for us. Their staff were very friendly and approachable, and also provided us with useful advice and input into the process to ensure that our research insights were useful and something that we could actually use to improve our future marketing communications.”

The Open University

“Mustard fully understood the brief that was sent to them and conducted an excellent piece of creative development work for us. They excelled at keeping us informed throughout all stages of the project and worked collaboratively with our ad agency.”

Bunzl Retail Supplies

“Mustard has delivered our Voice of the Customer research for the last two years. The findings have been invaluable in terms of identifying key business priorities and areas for improvement, making changes to the way we work to improve our customers’ service experience, informing our longer-term strategic projects and showing our customers that ‘You said, […]

TPT Retirement Solutions

“Mustard have been delivering our brand tracking research since 2018, during which time the business has seen YOY improvements on a number of our brand KPIs. The tracker has become a vital tool within the marketing department here and provides a significant level of market intelligence which regularly informs our marketing campaigns and the development […]

N Brown Group

“Mustard have provided a number of key strategic surveys for our brands and markets over the last two years. They have been an extremely flexible partner and provided a wealth of additional views through survey data sets to help inform our strategic decision making, maximising the value and application of the insight.”