Munchkin
“Mustard consulted with HCPs to inform the launch of our new breast-feeding innovation, Munchkin Flow Nipple Shield +. They totally grasped what we wanted to achieve and were super easy to work with. The insight gleaned has been crucial in shaping our proposition & strategy – Mustard’s recommendations drove decisions around the product, price, and […]
TheCityUK
“Mustard were genuinely nice people to work with – nothing felt like it was too much trouble. They’re very transparent, and offered some new, innovative approaches that delivered richer insights, and had good reasoning for changes proposed. The findings were rich, and the AI prompts delivered some great additional insights. A great experience! We are […]
allbeauty.com
“The team were really easy and welcoming to work with from the outset, really got to know the brief, provided some great insight and direction to support us and were really supportive throughout the process. It will allow us to develop different audience strategies for the different age cohorts reducing wastage, creating efficiency and speed […]
Saint-Gobain
Mustard are 10/10. They’ve been fantastic from start to finish. Their proactive approach and regular updates on recruitment and challenges have been a game-changer for us. Their expertise has been crucial in unlocking insights for our research project. They keep us on track and aren’t afraid to challenge us… We’ve built a great working relationship, […]
CEL Solicitors
“There was pressure to make sure it was worthwhile but it is already making a big difference. Mustard are clearly research savvy and up-to-speed with the latest methods and techniques. The outputs were clear, to the point and told it exactly how it is. We’ve learned a lot and it’s helped shape the brand’s positioning, […]
CIPS
“We really appreciated all of the expertise they brought to the table and that they were able to work collaboratively and seamlessly with our team, to achieve the best outcomes. The research has been really well received within the business; we’ve been able to establish a benchmark for global awareness and brand perceptions, that we […]
Together
“Mustard presented the findings in a well-structured way and the recommendations were really helpful in helping us to think about how we now use this research. This is going to be really helpful for us in respect of better communications with our target customers, understanding their financial attitudes and positions, and designing propositions around their […]
Amtico
“They’re an easy team to work with, but also challenged us appropriately to make sure we got the best outcome. The research gave us a clear understanding of the customer journey to develop our marketing materials. The outputs were actionable and we have been able to easily scale for different audiences across the business.”
David Lloyd
“Mustard have been a key partner in helping us understand the market conditions we trade in, the consumer sentiment of our core audiences and the impact of our media strategy. The business has witnessed unprecedented growth during some challenging economic times, and working with Mustard for the best part of 10 years has been vital […]
Suma
“Mustard’s research has given us a deeper and broader understanding of our market. They’ve helped us get to know our customers better, and the insights from the research now underpin our brand strategy.”