Aviva UK Life

“The insight pointed towards a gap in consumer knowledge and understanding at the point of retirement and differing needs depending on consumer attitudes and financial situations. As a result, the segments were used to guide content on the website, process changes, marketing collateral and new product developments, and helped maintain Aviva’s market leading position.”

Morses Club

“The customer research Mustard conducted for us has been instrumental in providing feedback which is used to underpin our business processes – from the products we offer to the customer service we provide.  The employee and agent satisfaction surveys have helped us to make a difference to our teams and are relied on each year […]


“Compared with others I have seen, I have been very impressed with the functionality of the Mustard research community, definitely one of the most user friendly and navigable sites I have come across. The online discussions are well moderated and the insights clear and to-the-point.” 


“Very happy, trouble-free relationship… I am really pleased with the service we have received.”


“The study that Mustard conducted for us provided real tangible value. The insight enabled us to crystallise our thinking into how our proposition needs to be shaped. It also opened up positive conversations with our business partners, which was very useful and valuable.”

TPT Retirement Solutions

“Mustard have been delivering our brand tracking research since 2018, during which time the business has seen YOY improvements on a number of our brand KPIs. The tracker has become a vital tool within the marketing department here and provides a significant level of market intelligence which regularly informs our marketing campaigns and the development […]

Money Advice Service

“It has been a great pleasure to work with Mustard over the last 15 months. Mustard were running our online community and other ad-hoc research pieces. I valued their expertise in online methodologies the most and their personal approach, as well as being flexible and adaptable to the on-going changes within our organisation.”


“Mustard worked very collaboratively with us and were very open to suggestions to enhance the focus groups.  It really felt we were one big team working on this.  They delivered on their promises.”