Lamb Weston

“Your consultative approach in the previous study was well appreciated, together with the incorporation of supplementary market data made it a pleasure to deal with you.”


“The team were excellent to work with, and guided us through the project with lots of good advice in an enthusiastic and friendly way. The results were well communicated and presented and brought to life with lots of context from the community. Mustard even went the extra mile and validated the results on an omnibus […]

Roberts Bakery

“Mustard has helped our business develop a clear view of the size and scope of opportunity within our existing branded ranges, providing insight and evidence that has helped inform our growth strategy. Their research included a mix of methods allowing us to better understand customer behaviour. The agency are easy to work with, and retain […]

BFree Foods

“The research carried out by Mustard allowed us to get a really deep understanding of our consumer, from how they shop to how they perceive brands in the category. The insights have made a huge difference across our business; from a more defined communications strategy, more considered NPD pipeline and enabled us to have more […]

Skinny Brands

“We’ve used Mustard’s research in everything we do. It provided real clarity on how we position our brand, and helped us to refine our messaging to appeal to our key target audiences. It’s also enabled us to move further along in our efforts to secure key accounts, who now feel more assured and get the […]

Seabrook Crisps

“We have used Mustard on a number of projects now, from Brand Proposition Testing to NPD pipeline research. The research feedback has provided invaluable insight which has allowed us to focus on the most important areas and reduce the risk associated with key commercial decisions.”