Mod Pizza

“Mustard designed a survey for us that has allowed the business to get to the heart of consumer decision making, in particular triggers and barriers to visiting along with customers’ views on our operating model.”


“The Mustard team very quickly grasped our requirements and set about delivering a programme of qualitative research to test a series of brand propositions for an upcoming BTL campaign. This was an urgent commission and so it was very reassuring to be working with an agency that clearly had both an in-depth understanding of our […]


“The learnings from a strategic piece of customer research conducted by Mustard have been pivotal in the creation of our new brand identity. The insights generated have provided us with a genuine springboard from which to take what we do here and how we do it, to an entirely new level. Crucially, it facilitated the […]


“VisitAberdeenshire prioritises evidence-based decision making and the work undertaken by Mustard helps deliver this, particularly within the area of consumer marketing. We have engaged the expertise of Mustard on several past projects. With each one we have been very impressed with the professionalism and initiative shown by Anthony and the team.”


“We appointed Mustard to work with us to design and deliver an off-site Ideation workshop, bringing together multiple strands of research and enabling us to share findings with our nationwide formed group of quality experts…  The team had the commercial intellect we needed to bring a private sector lens to the work via the stakeholders […]

The Woodland Trust

“The Woodland Trust worked with Mustard as part of a research-led rebrand, gaining insight on how we can get a more representative supporter file equivalent to the national population… The research conducted by Mustard played a crucial role in developing our new brand proposition, one which we hope will inspire a diverse range of people […]

British Triathlon

“I have enjoyed working with Mustard across multiple roles, and I trust them implicitly to do a good and thorough job. The team are knowledgeable, and great at digging out the juicy detail that can make the difference between just research findings and real game-changing insights. The segmentation Mustard delivered resonated across the whole of […]

Merlin Entertainments

“The BAM™ has taken the best elements of our old brand tracker and added a level of rigour which helps us make decisions and implement change quickly. All reporting is timely, succinct and insightful, and our key stakeholders find it very easy to interpret and use the data. I’d strongly recommend the BAM™.”