Studio Retail Ltd

“We have partnered with Mustard for a number of years now and they have truly become an integral part of the Studio team. They have made such a difference in bringing our customer to life throughout the business in a number of creative ways. The insight and project support they provide feeds directly into our […]


“At Belkin, we wanted to see if and how purchasing habits of consumer electronics have changed during the pandemic in the UK. Mustard helped gather very interesting insights on a prominent shift towards online marketplaces and reliance on reviews prior to purchasing. They also work in a highly efficient and collaborative way. The people at […]

Bunzl Retail Supplies

“Mustard has delivered our Voice of the Customer research for the last two years. The findings have been invaluable in terms of identifying key business priorities and areas for improvement, making changes to the way we work to improve our customers’ service experience, informing our longer-term strategic projects and showing our customers that ‘You said, […]

N Brown Group

“Mustard have provided a number of key strategic surveys for our brands and markets over the last two years. They have been an extremely flexible partner and provided a wealth of additional views through survey data sets to help inform our strategic decision making, maximising the value and application of the insight.”

Studio Retail Ltd

“Gareth and the team are well known within the business and do an amazing job of effectively delivering complex customer insight in a way that is easy to digest and applicable for teams to utilise. They are a fountain of knowledge on our customer and we often ask them to feed in thinking outside of […]


“Mustard gathered rich insight from our customers that was invaluable in shaping our strategy for the year ahead… and on a quick turnaround!”

Tangle Teezer

“Tangle Teezer has partnered with Mustard on several projects to generate insights to inform product development and new product launches. These have included online communities with a significant focus on video diaries, allowing the whole team to truly understand the different behaviours and opportunities that exist within consumer’s haircare routines. The Mustard team build a […]

New Balance

“Mustard scoped out a body of work to help determine what elements of football boots are considered most relevant, salient and desirable to them in addition to more robustly understanding their boot buying journey… The insight has formed a foundation to our product briefing process & creative function, ensuring that as we innovate our boots […]