Aviva UK Life

“The insight pointed towards a gap in consumer knowledge and understanding at the point of retirement and differing needs depending on consumer attitudes and financial situations. As a result, the segments were used to guide content on the website, process changes, marketing collateral and new product developments, and helped maintain Aviva’s market leading position.”

Adra Housing Association

“We particularly like the 6 monthly feedback workshops on how each service can improve results – during the workshops our team leaders agree actions that will drive improvements in the next 6 months. This has led to some significant improvements in Adra’s customer satisfaction results, something we are really proud of.”

Studio Retail Ltd

“We have partnered with Mustard for a number of years now and they have truly become an integral part of the Studio team. They have made such a difference in bringing our customer to life throughout the business in a number of creative ways. The insight and project support they provide feeds directly into our […]

Build Empire

“On a human level, Mustard are a pleasure to work with, communicating regularly and adapting to any challenges we face with confidence and expertise. If you’ve never worked with a market research agency before, I would recommend reaching out to Mustard, they will give you all the guidance and support you need on the journey […]

Morses Club

“The customer research Mustard conducted for us has been instrumental in providing feedback which is used to underpin our business processes – from the products we offer to the customer service we provide.  The employee and agent satisfaction surveys have helped us to make a difference to our teams and are relied on each year […]

Mod Pizza

“Mustard designed a survey for us that has allowed the business to get to the heart of consumer decision making, in particular triggers and barriers to visiting along with customers’ views on our operating model.”


“Compared with others I have seen, I have been very impressed with the functionality of the Mustard research community, definitely one of the most user friendly and navigable sites I have come across. The online discussions are well moderated and the insights clear and to-the-point.” 


“Very happy, trouble-free relationship… I am really pleased with the service we have received.”


“The team at Mustard understood the challenge well, designing and delivering a research project that was appropriate for our audience and was delivered on time, even with the COVID-19 crisis starting to take effect. We found Mustard very professional, flexible and comprehensive in their reporting of the final outputs. The insight gained from this project […]

Trading Standards North West

“Working with Mustard has really helped TSNW understand where, when, how and why young people access age restricted products… We can see it’s made a difference – when we first started 15 years ago 29% of young people in the North West were regular binge drinkers compared to just 8% this year… Knowing where, when, […]