CIPS
“We really appreciated all of the expertise they brought to the table and that they were able to work collaboratively and seamlessly with our team, to achieve the best outcomes. The research has been really well received within the business; we’ve been able to establish a benchmark for global awareness and brand perceptions, that we […]
Together
“Mustard presented the findings in a well-structured way and the recommendations were really helpful in helping us to think about how we now use this research. This is going to be really helpful for us in respect of better communications with our target customers, understanding their financial attitudes and positions, and designing propositions around their […]
MND Association
“This has been a really important project as we continually strive to find effective ways to help people with MND who have been disproportionately affected by the rising cost of household energy. From the outset, Mustard understood what we were trying to achieve and worked closely with us and members of our community to find […]
Amtico
“They’re an easy team to work with, but also challenged us appropriately to make sure we got the best outcome. The research gave us a clear understanding of the customer journey to develop our marketing materials. The outputs were actionable and we have been able to easily scale for different audiences across the business.”
David Lloyd
“Mustard have been a key partner in helping us understand the market conditions we trade in, the consumer sentiment of our core audiences and the impact of our media strategy. The business has witnessed unprecedented growth during some challenging economic times, and working with Mustard for the best part of 10 years has been vital […]
Suma
“Mustard’s research has given us a deeper and broader understanding of our market. They’ve helped us get to know our customers better, and the insights from the research now underpin our brand strategy.”
Sunsave
“We partnered with Mustard to help us gain a deeper understanding of our target market in the residential solar industry… We found the work extremely valuable and were impressed by the insights Mustard managed to uncover. I would highly recommend them as a partner to anyone looking to conduct this type of research – the […]
Northern Powergrid
“Working with Mustard has been brilliant from start to finish. We approached them with a brief that was hard to define… Not only did they supply exactly the insights we needed, but they completely understood how we would use the research outcomes in practice. Thanks to Mustard, we feel we’ve got a really good understanding […]
Aviva UK Life
“The insight pointed towards a gap in consumer knowledge and understanding at the point of retirement and differing needs depending on consumer attitudes and financial situations. As a result, the segments were used to guide content on the website, process changes, marketing collateral and new product developments, and helped maintain Aviva’s market leading position.”
Adra Housing Association
“We particularly like the 6 monthly feedback workshops on how each service can improve results – during the workshops our team leaders agree actions that will drive improvements in the next 6 months. This has led to some significant improvements in Adra’s customer satisfaction results, something we are really proud of.”