“We partnered with Mustard to deepen our understanding of what our customers expect from us across key journeys, touchpoints, and experiences. The insight delivered went beyond anecdotes; it brought real clarity on what matters most to our customers and why. Their consultative approach helped us make sense of customer needs and translate it into tangible actions. The findings played a vital role in shaping our customer journey maps and informing our wider transformation programme. It was a genuinely difference-making piece of work, delivered with professionalism and expertise.”
