“Introducing Mustard was an easy decision. I had every confidence you’d be the right partner, and the work has been incredibly well received across the business. Thanks to Mustard, our new proposition is firmly backed by both research and customer insight. We also have a new TV advert, and the optimum messaging that emerged from the research is taking centre stage. It’s always rewarding when customer insight can directly influence and validate major business decisions like that, because it reduces the risk associated with such strategic changes.”
