“Mustard have delivered insights that have helped us to clarify our mission and develop the strategy and tactics to achieve it. We have a much better understanding of consumers, their journeys and stories, their preconceptions, triggers and barriers.

Mustard provided consumer profiles so we could understand the decision-making process and moments-of-truth, and optimise our brand proposition. They clearly identified the issues to address in order to normalise home care in the UK and we were able to quickly act on their commercially-savvy recommendations to grow market share by 10%.”