“The first piece of work tested whether it made sense for the business school of Imperial College to offer undergraduate programmes. The second and separate work we did with Mustard then aimed to qualify the understanding, appeal and interest in our initial programme offering amongst our target student profile within key markets. Needless to say, we have now officially launched the new BSc in Economics, Finance and Data Science and are actively using Mustard’s insights to inform the pathway forward for the school’s expanded offering in the undergraduate space.”