“We really appreciate Mustard’s great help in developing our student segments. Their qualitative expertise in developing segment typologies deepened our understanding of student preferences. Working within tight deadlines, Mustard displayed flexibility and extensive knowledge. Their recommendations have enabled us to adopt a credible, segment-tailored strategic position, enhancing our ability to meet diverse student needs. Mustard’s partnership has been crucial in our journey towards improved strategic insight, proving instrumental in achieving our goals and better serving our student community.”