Build Empire

“On a human level, Mustard are a pleasure to work with, communicating regularly and adapting to any challenges we face with confidence and expertise. If you’ve never worked with a market research agency before, I would recommend reaching out to Mustard, they will give you all the guidance and support you need on the journey […]

Morses Club

“The customer research Mustard conducted for us has been instrumental in providing feedback which is used to underpin our business processes – from the products we offer to the customer service we provide.  The employee and agent satisfaction surveys have helped us to make a difference to our teams and are relied on each year […]

Mod Pizza

“Mustard designed a survey for us that has allowed the business to get to the heart of consumer decision making, in particular triggers and barriers to visiting along with customers’ views on our operating model.”


“Compared with others I have seen, I have been very impressed with the functionality of the Mustard research community, definitely one of the most user friendly and navigable sites I have come across. The online discussions are well moderated and the insights clear and to-the-point.” 


“Very happy, trouble-free relationship… I am really pleased with the service we have received.”


“The team at Mustard understood the challenge well, designing and delivering a research project that was appropriate for our audience and was delivered on time, even with the COVID-19 crisis starting to take effect. We found Mustard very professional, flexible and comprehensive in their reporting of the final outputs. The insight gained from this project […]

Trading Standards North West

“Working with Mustard has really helped TSNW understand where, when, how and why young people access age restricted products… We can see it’s made a difference – when we first started 15 years ago 29% of young people in the North West were regular binge drinkers compared to just 8% this year… Knowing where, when, […]

Liverpool City Region Combined Authority (LCRCA)

“We really enjoyed working with the team. The insight not only helped to shape our Local Transport Plan further (in that we lifted and shifted the recast goals into our revised plan), but it also brought out useful insight around terminology use which we shared in a lunch and learn session with colleagues in the […]

Riverside Housing

“The Customer Journey Mapping study completed by Mustard has been a significant catalyst in the development of future organisational processes through a customer lens… Thanks to the transfer of knowledge, Customer Journey Mapping has now been adopted by our Business Change Team, with additional resource allocated to the team that will be dedicated to this […]


“The Mustard team very quickly grasped our requirements and set about delivering a programme of qualitative research to test a series of brand propositions for an upcoming BTL campaign. This was an urgent commission and so it was very reassuring to be working with an agency that clearly had both an in-depth understanding of our […]