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“We’ve used Mustard’s research in everything we do. It provided real clarity on how we position our brand, and helped us to refine our messaging to appeal to our key target audiences. It’s also enabled us to move further along in our efforts to secure key accounts, who now feel more assured and get the brand and what we’re about. We’re dealing with blue-chip companies who are very data driven, so you can’t mess around. As a result of the research, we are now a better presented business with a clear plan in place, and the research was money well spent.”