“The Mustard team very quickly grasped our requirements and set about delivering a programme of qualitative research to test a series of brand propositions for an upcoming BTL campaign. This was an urgent commission and so it was very reassuring to be working with an agency that clearly had both an in-depth understanding of our markets and a wealth of expertise in conducting brand research… On completion, we were left in no doubt as to which of the proposed brand stories was resonating the most and, crucially, why it was connecting emotionally with our target audiences.”