“We recently revised our Strategic Plan and were looking to understand what people thought of us. We wanted to create a benchmark but also to check that our ambitions weren’t out of step with how we were currently viewed. Mustard’s proposal was sensible, creative and on brief. Crucially, it also allowed us to get the whole picture… In a nutshell, the results from the Branding Stakeholder Research has been pivotal in how we now plan our marcomms activity.”