fiction

“We commissioned Mustard to execute some fairly extensive qualitative research across three countries and two customer segments. The goal was to establish deeper knowledge of customer needs and attitudes in order to support business goals in new and existing markets. It was evident from the first conversation that we were dealing with seasoned research professionals with a thorough understanding of the complexities of this kind of fieldwork… Mustard gave us confidence that the project was on the right track and I valued being able to collaborate closely with their research team every step of the way.”