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Levelling up in Physical Retail

We’re shopping online more than ever before, but many of us would actually prefer to shop in-store. At a time when many retailers are expanding their store estate, we highlight five things that they must do to thrive in bricks & mortar.

Leisure Intentions 2024: Museums & Galleries

Understanding the Leisure Intentions of UK Households. Exploring people’s behaviours, attitudes and future plans – and the implications for cultural destinations and the wider leisure sector. In Summer 2023, Mustard conducted a survey with a sample of n=638 UK consumers aged 18+. We set out to understand how consumers in the UK are navigating the cost-of-living crisis and the implications for the leisure and tourism sector in terms of attitudes, current behaviour and future intentions.

Leisure Intentions 2024: The Report

Understanding the Leisure Intentions of UK Households. A summary report into people’s behaviours, attitudes and future plans – and the implications for attractions and the wider leisure sector. Time and money are precious commodities. The UK leisure sector must embrace up-to-date consumer and market insight to remain at the forefront of what are exceptionally crowded consideration sets.

Risks, Rewards and the Human Factor

An Experiment in Generative AI and the Art of Qual Research. Download our report produced in collaboration with our online qualitative research partner – Qualzy. Our report addresses the question of “What could Artificial Intelligence do for qualitative research?”. Its application for quantitative research is emerging, yet qualitative research benefits are less clear. Our AI experiment compared the experiences of participants interacting with questions delivered either via AI alone, AI questions finetuned by a human moderator, or direct questions from a human.

Weathering the Storm in Higher Education

The Higher Education sector in the UK is facing up to a multitude of short, medium and long-term challenges brought about by Brexit, the cost-of-living crisis and societal change. Being able to attract, engage and retain the right students has never been more important. Read on for recommendations on how the right insights can help you weather the storm.

Cutting back: The CoL Crisis and the impact on Grocery Retail

How consumers in the UK are navigating the Cost of Living crisis and the implications for the financial services sector. The market is as fluid as it’s ever been. As such, it’s vital for FS companies to have a regular and up-to-date view of what’s happening so that they can respond and develop strategies and tactics that will give them first mover advantage in what is a very competitive marketplace.

Cutting back: The CoL Crisis and the impact on Financial Services

How consumers in the UK are navigating the Cost of Living crisis and the implications for the grocery retail sector. This report shares the headlines of how rising prices are impacting different audiences (attitudinally and behaviourally), with recommendations on how a targeted approach can help retailers (and manufacturers) win and build loyalty.

Don’t talk about ESG

A row of bins

How to engage with UK households on issues related to environmental and social governance

Demand Spaces in Streaming Media

Streaming media

This FREE to download Mustard research report provides advice on how to use a Demand Spaces framework to gain and retain a competitive advantage within the streaming media space