Mustard Appointed by Bongo’s Bingo to Deliver Audience Segmentation and Growth Research
Mustard has been appointed by Bongo’s Bingo to deliver audience segmentation and growth research, exploring motivations, behaviours, and emotional needs across different audiences and occasions to inform marketing, CRM, and growth planning.
Making your insights EVERYONE’S insights
Insight isn’t activated until something changes. At Mustard’s Aura event, researchers from across the North explored why activation succeeds, why it fails, and how teams can turn insight into action through better briefs, earlier stakeholder involvement and a mindset that puts behaviour change at the centre.
Major study of brand-agency relationships launches. Here’s how to contribute.
Mustard has partnered with Brands & Agencies and Agency by Agency to launch the UK’s biggest-ever study into brand–agency relationships — exploring trust, value, and the evolving role of AI in marketing partnerships.
Engaging with LGBTQ+ Communities
As part of LGBTQ+ Month, we wanted to discuss how over the years here at Mustard, we have successfully engaged with LGBTQ+ communities throughout our research, and provide our top tips.
Making the Difference to Mental Health
As part of Mental Health Awareness Week , we wanted to discuss how here at Mustard we try and make the difference to our teams mental
There’s something different about Mustard
There’s something new and different about Mustard. Picture the scene. You are looking at a generic meeting room. It’s probably called “Bilbao” or “Helvellyn” or something to artificially try and put the team in a more inspirational place than “Meeting Room 6”.