Morrisons’ AI Smart Trolley: The Road to Victory or a Preston Dead End?
Morrisons is trialling an AI-powered smart trolley in Preston. Gareth Hodgson asks a more fundamental question than whether the technology is clever: does it actually solve a problem customers care about, and could it deliver a genuinely differentiating and commercially scalable proposition?
The Point Of No Returns? How AI Is Helping to Fix Fashion’s Returns Problem
AI is quietly reducing fashion returns. Drawing on Mustard’s latest retail market research, Rebecca Harris explores how AI-driven fit and visualisation tools are changing behaviour, protecting margins and reshaping fashion eCommerce