fiction

Market Research & AI: Top 5 Tips

Anthony Shephard-Williams shares his thoughts on how best to deal with change as a result of the emergence of AI tools in the market research industry

AI and the impact on qualitative research

What could Artificial Intelligence do for qualitative research? That’s a big question, to which there are few definitive answers. We decided to put it to the test and find out. Our findings might surprise you… Here is the executive summary from our thought leadership report “Risks, Rewards and the Human Factor – An Experiment in Generative AI and the Art of Qual Research”.