Mustard Appointed by Bongo’s Bingo to Deliver Audience Segmentation and Growth Research
Mustard has been appointed by Bongo’s Bingo to deliver audience segmentation and growth research, exploring motivations, behaviours, and emotional needs across different audiences and occasions to inform marketing, CRM, and growth planning.
Bridging generations: what channel 4’s Worlds Apart teaches us about insight
What can a travel show teach us about market research? Anthony Shephard-Williams explores how customer insight, segmentation and qualitative research benefit from bringing contrasting perspectives together.
Is 2026 the Year of the Segmentation?
Richard Walker explores why 2026 could be the “Year of the Segmentation” — and why every organisation should be reviewing how they understand, segment and engage their audiences in an AI-shaped, behaviourally complex world
<INSERT NAME> is the BEST/WORST Glasto headliner ever!!!
Glastonbury, Gen Z and the Social Media divide. What did Glastonbury 2025 reveal about social media listening? Gareth Hodgson explores why you can’t treat social as one voice — and what that means for researchers, brands and audience insight.