Why B2B Research Isn’t Special
B2B research isn’t a different discipline. It’s about understanding people. Richard Walker explains why the same rules apply.
The quality crisis in B2B sampling, and why we need to talk about it
B2B research is facing a growing sample quality crisis. When 85% of respondents can be invalid, insight teams can’t afford to stay quiet. Here’s Anthony Shephard-Williams’ take on what’s really happening behind the scenes and why data integrity now matters more than ever.