Stop the Clock!
Mustard’s Anthony Shephard-Williams on whether it is time to call time out on daylight saving. As the UK once again springs forward into British Summer Time (BST), it’s worth asking: Why are we still doing this? It’s a big question and gets discussed year after year. Why though? What makes it such an emotive and […]
Are membership organisations in danger of becoming obsolete?
Richard Walker on the role research and insight can play in navigating membership challenges in 2025 and beyond. Membership organisations come in many shapes and sizes. Despite that, the challenges (and the solutions) are remarkably similar. That’s handy for us. It allows us to keep this blog fairly generic whilst protecting our client anonymity. That’s […]
Hummus Trucks and Chaos Packaging
Richard Lomax, senior research manager, has taken inspiration from a Hummus Truck and provides his hints ad tips for brands that are considering adopting Chaos Packaging.
AI Will Eat Itself
Or will it? Mustard’s Andrew Wiseman looks at recent disruptions in AI and similarities to the dot-com boom. I’m vaguely in the West Midlands today, so what better way to start with a tip of the hat to Stourbridge’s finest PWEI? I read with interest about the impact of DeepSeek at the weekend, and the […]
Insurers need to raise their service game
Despite the focus many insurers have placed on Consumer Duty, satisfaction levels within the sector remain static (at best) and more customers are intending to switch. Our latest blog updates on consumer attitudes and behaviours in the personal-lines insurance sector.
New Year, New Me?
Izzy Tooze, Senior Research Executive, on the consumer psychology associated with the start of a New Year and a review of which are the most popular resolutions (and why). 2025 is finally upon us, the New Year bringing with it not only fireworks and champagne, but a time for reflection on the time passed. What […]
Unlocking the future of research: key themes from the IIEX AI 2024 Conference
Mustard Director Anthony Shephard-Williams reflects on the key themes from this years IIEX AI Conference, and the future of AI… It’s been almost two months since The IIEX AI 2024 (held by Greenbook) conference and I’ve finally worked my way through all of the sessions into the transformative power of artificial intelligence (AI) within the […]
Mind the (personal finance) gap!
It’s the season of giving – but at what cost? Managing Director Colin & Associate Director Claire discuss generational spending behaviours during the festive season. After two years of feeling the squeeze with the Cost of Living crisis, two recent surveys delivered contradictory messages on likely spending behaviour for this Christmas. A study by Opinium […]
Who owns Christmas?
Mustard Director Gareth Hodgson discusses who REALLY owns Christmas… When it gets closer to Christmas, my mind wanders back a couple of decades to the early days of my career in the research team at Iceland. Prawn rings. Random miniature party food. Ice Cream chocolates. Days spent in store to help keep the freezers stocked […]
Fast and free: The ongoing dilemma for online retail
Andrew Wiseman discusses this, and other tips for festive success in e-commerce. Let’s face it, the run up to Christmas is stressful enough. Whether you’re looking to shift that last bit of research budget (we can help! Click here), or wondering how you’re going to fit ten people around your 4-seat table on Christmas day, […]