Perception is Reality. A Lesson in Maintaining Brand Strength.
Perception is reality in brand marketing. But what happens when perception and experience drift apart? Gareth Hodgson uses the example of English football’s Premier League to explore how brand research and insight can uncover gaps in positioning and help brands stay relevant.
Cultural Relevance Isn’t Luck. It’s Insight-Led.
How do established brands stay culturally relevant without chasing trends? Using Adidas as an example, this blog explores why insight—not instinct—is the real driver of relevance.