The £0 Invoice: What Halfords teaches us about Brand Perception
Anthony Shephard-Williams explores how two unexpectedly reassuring garage visits challenged his perceptions of the category — and what brands can learn about trust, customer experience and the moments that really make the difference.
Perception is Reality. A Lesson in Maintaining Brand Strength.
Perception is reality in brand marketing. But what happens when perception and experience drift apart? Gareth Hodgson uses the example of English football’s Premier League to explore how brand research and insight can uncover gaps in positioning and help brands stay relevant.
Brand Perceptions: Lessons in turnaround and failure
Perceptions make or break brands, but they don’t always reflect reality. In this blog, Andrew Wiseman explores what Skoda, BrewDog, Vodafone and others can teach us about brand perception, emotional relevance, and what research can do to help brands rebuild or reinvent themselves