Perception is Reality. A Lesson in Maintaining Brand Strength.
Perception is reality in brand marketing. But what happens when perception and experience drift apart? Gareth Hodgson uses the example of English football’s Premier League to explore how brand research and insight can uncover gaps in positioning and help brands stay relevant.
Who’d be a University Marketer in 2025?
Richard Walker examines the perfect storm facing university marketers in 2025 and outlines four strategic research and insight priorities to stay relevant in the competitive UK higher education market
Cruising for a takeover
MSC Cruises is redefining value in the travel sector. Mustard’s Anthony Shephard-Williams explores how its pricing strategy, powered by behavioural insight, is steering the brand to global growth.