How did trailblazer Graze lose its brand health?
Graze was once the go-to brand for health-conscious snackers. But in a fast-evolving market, it’s now reportedly up for sale. In this blog, Mustard’s Richard Lomax unpacks why first-mover advantage isn’t enough — and how research can help brands avoid the same fate.
Brand Perceptions: Lessons in turnaround and failure
Perceptions make or break brands, but they don’t always reflect reality. In this blog, Andrew Wiseman explores what Skoda, BrewDog, Vodafone and others can teach us about brand perception, emotional relevance, and what research can do to help brands rebuild or reinvent themselves