Major study of brand-agency relationships launches. Here’s how to contribute.
Mustard has partnered with Brands & Agencies and Agency by Agency to launch the UK’s biggest-ever study into brand–agency relationships — exploring trust, value, and the evolving role of AI in marketing partnerships.
Is Your Brand Tracker Broken? Mustard’s 3 Smart Fixes Inspired by the Ehrenberg-Bass Institute
Is your brand tracker showing strong scores… but weak sales? Mustard’s Claire Borthwick explores how to refresh tired tracking studies with thinking from Ehrenberg-Bass, including CEPs, mental availability, and smart segmentation.
Hold my hand… while I go viral
When Jet2’s “Hold My Hand” campaign met viral chaos, a lesson in modern branding was born. In this blog, Mustard’s AI and culture analyst Anthony Shephard-Williams explores what happens when emotional brand assets get hijacked by meme culture — and how marketers can stay one step ahead.
How did trailblazer Graze lose its brand health?
Graze was once the go-to brand for health-conscious snackers. But in a fast-evolving market, it’s now reportedly up for sale. In this blog, Mustard’s Richard Lomax unpacks why first-mover advantage isn’t enough — and how research can help brands avoid the same fate.
Wot makes a brand stretch?
A blog by Richard Lomax, inspired by Wotsits entering the ready meals category, this thought piece provides advice on how market research can help make brand stretch more successful.
More Than Money: Why Switching Incentives Work (Even When No One Switches)
Andrew Wiseman’s been thinking about the broader brand impact of switching initiatives. I’ve got a confession — I’ve never banked with First Direct.But I still think they’re great. Why? Because of that £175 switching incentive. Every time I see it, I catch myself thinking, “That’s generous. They must back themselves.” It’s a perfect example of […]
Hummus Trucks and Chaos Packaging
Richard Lomax, senior research manager, has taken inspiration from a Hummus Truck and provides his hints ad tips for brands that are considering adopting Chaos Packaging.
Lessons from Huda Kattan
Senior Research Executive Izzy discusses the importance of transparency for a brand’s success. Anyone that knows anything about the beauty industry is probably familiar with the brand ‘Huda Beauty’. Founded by makeup artist Huda Kattan in 2013, this small makeup line quickly took off and became one of the main players in the cosmetics game. […]
Caught red-handed: A tale of ketchup and mustard.
Richard Lomax, senior research manager, shares what ketchup taught him about brand clarity – and how Mustard can help. Pun definitely intended. We’ve all been there: a bleary-eyed, quick Monday trip to Aldi after work to pick up some essentials for the week. Bananas, ticked off the list. Sausages, ticked off the list. Tomato ketchup, […]
Maebe Sustainability is the way forward?
Digital Marketing Executive Bruna discusses the launch of Molly-Mae’s clothing line Maebe, and the question of creating a sustainable fashion brand. Molly-Mae Hague is undoubtedly one of the most successful influencers in the UK. After placing second on Love Island with Tommy Fury in 2019, Molly has since gone on to acquire 8.7 million Instagram […]