The curious case of the disappearing social media influence at Christmas
Half of UK adults say social media has no influence on their Christmas food and drink choices. New Mustard Christmas research explores why festive influence is denied, even when behaviour suggests otherwise.
AI – The emerging force behind Christmas shopping
AI is becoming a real force behind Christmas shopping. Mustard’s 2025 Christmas research shows how UK shoppers — especially younger adults — are using AI for gift ideas, budgeting, price tracking and festive planning.