Christmas 2025: How Britons are making tradition affordable
Mustard’s latest Christmas market research shows 74% of Britons will use at least one cost-saving tactic in 2025 — from strict budgets to discount supermarkets. Richard Walker unpacks the changing festive mindset and what this means for brands, retailers and insight teams.
AI – The emerging force behind Christmas shopping
AI is becoming a real force behind Christmas shopping. Mustard’s 2025 Christmas research shows how UK shoppers — especially younger adults — are using AI for gift ideas, budgeting, price tracking and festive planning.