What a waste! We know as much, but Christmas carries on regardless
For most of the year, waste feels unacceptable. At Christmas, we knowingly tolerate it. Andrew Wiseman explores what new Christmas research reveals about sustainability, food waste and festive contradictions.
AI – The emerging force behind Christmas shopping
AI is becoming a real force behind Christmas shopping. Mustard’s 2025 Christmas research shows how UK shoppers — especially younger adults — are using AI for gift ideas, budgeting, price tracking and festive planning.
The UK’s Festive Faves
It’s (nearly) Chhrrriiiiiiiisssstmaaaaaaassssss! And we were wondering which QSR and OTG seasonal releases the UK public were most looking forward to. So we did some research – and here are the results.